摘要
在我国新建剧院建筑中,投资巨大与运营困难的矛盾日益突出。在当前消费文化占主导的情况下,城市观演空间的核心价值已从使用价值转向符号与影像价值。在满足观众消费心理层面,消费文化为剧院观演空间设计运营思维带来了新的要求。文章结合实际案例,阐述了新建剧院观演空间设计的4个新模式,即共享模式、商业模式、超现实模式与复合模式。设计师应突破观演空间旧有设计模式,注重观众的消费心理与市场的真实需求,使剧院建筑的生命力在当前的消费时代得以延续。
In the newly-built theaters in our country, the contradiction of huge investment and operating difficulties is becoming prominent. Currently, under the background of consumption culture as orientation, the core value of urban viewing space has shifted from use value to symbolic and image value. In meeting the consumer psychology level of the audience, the consumer culture has brought new requirements for the design and operation thought of the theater viewing space. Based on the actual case, the article expounds four new modes of the design of the new theater viewing space, namely sharing mode, business mode, surreal mode and composite mode. The designers should break through the old design patterns of the viewing space, pay attention to the consumer psychology of the audience and the real needs of the market, so that the vitality of the theater building can continue in the current era of consumption.
作者
王晓健
柏浩
Wang Xiaojian;Bai Hao(School of Architecture and Art,Hebei University of Engineering,Handan Hebei 056038,China)
出处
《城市建筑》
2019年第13期40-42,共3页
Urbanism and Architecture
关键词
消费文化
消费心理
运营思维
观演空间
consumer culture
consumer psychology
operating thinking
viewing space
