摘要
传统广播工作人员在智能手机诞生之后,逐渐认识到要想与时代潮流相适应,就必须与新媒体相结合,而广播媒体推出微信公众号这一策略最具代表性。指出微信公众号为广播媒体提供的优势,并围绕广播媒体微信公众号的运营提出具体策略,期望为广播媒体长远发展奠定基础。
After the birth of smart phones, traditional broadcasters gradually realized that in order to adapt to the trend of the times, they must be combined with new media, and the broadcast media launched the WeChat public account as the most representative strategy. This article points out the advantages offered by the WeChat public account for the broadcast media, and puts forward specific strategies around the operation of the broadcast media WeChat public account, hoping to lay the foundation for the long-term development of the broadcast media.
作者
许燕
XU Yan(Zhejiang Radio and Television Group, Hangzhou 310006, China)
出处
《中国有线电视》
2019年第8期899-901,共3页
China Digital Cable TV
关键词
广播媒体
微信公众号
运营策略
broadcast media
WeChat public account
operational strategy
