摘要
阐述了动漫衍生品及联名服饰的基本定义,通过品牌实例对动漫联名服饰存在的商业价值进行分析,并在此基础上对我国动漫联名服饰设计和开发提出意见与建议,更好地促进了相关动漫产业的发展。
The basic definition of animation derivatives and co-branded apparel were explained.The commercial value of co-branded animation apparel was analyzed through brand examples.On this basis,the opinions and suggestions on the design and development of co-branded animation apparel were put forward in China.It could better promote the development of related animation industry.
作者
陈晓钰
周莉
CHEN Xiao-yu;ZHOU Li(College of Textile & Garment,Southwest University,Chongqing 400700,China)
出处
《纺织科技进展》
CAS
2019年第8期6-9,共4页
Progress in Textile Science & Technology
基金
中央高校基本业务费专项资金资助项目(XDJK2016C100)
关键词
动漫衍生品服饰
联名品牌
商业价值
animation derivative clothing
joint brand
commercial value
