摘要
基于商业模式创新理论及点线面体模式理论,是从互联网+环境的视角出发提出的一种新的商业模式创新模型,结合物流企业的发展特点,将其定义为“物流点线面体商业模式”。此模型由新理念即价值主张、服务内容、价值网络、价值生态构成。物流点线面体商业模式实现动态环境下物流企业商业模式创新及生态优势的构建,丰富了商业模式创新的理论。本文以玖隆钢铁物流园区为例进行分析探讨,从创新点、创新线、创新面、创新体等四个层面,构建物流企业完整的商业模式创新途径。
Based on the theory of business model innovation and point-line-surface-body, a new business model named logistics’ point-line-surface-body business model is proposed from the viewpoint of “Internet+” environment. This model consists of new ideas, namely value proposition, service content, value network and value ecology. In this paper, the new business model with the case of Jiulong steel logistics park is discussed, from the four levels of innovation point, innovation line, innovation surface and innovation body, constructs a complete business model innovation approach for logistics enterprises.
作者
马胜铭
沈文骥
Ma Shengming;Shen Wenji(Jiangsu Vocational College of Information Technology, School of Business, Jiangsu Wuxi, 214153)
出处
《江苏商论》
2019年第8期25-28,共4页
Jiangsu Commercial Forum
基金
互联网+环境下的物流企业商业模式创新研究,项目编号:30014200056YJ18
关键词
点线面体模式
商业模式创新
生态优势
point-line-surface-body model
business model innovation
ecological advantage
