摘要
通过对在校大学生进行有关“双十一”网购的问卷调查,分析得出大学生网购存在缺乏消费支出计划、欠缺实际消费需求分析、跟风与攀比现象较为明显以及容易受到促销诱惑的非理性网络消费问题,并给出引导学生制定消费支出计划、深入反思消费需求、明确网购原因以及科学看待网购促销活动的对策建议,倡导学生绿色消费,营造科学理性的大学校园消费氛围。
Through the questionnaire survey of college students on the “Double Eleven” online shopping, it is analyzed that the online shopping has a lack of consumption expenditure plan, lack of actual consumption demand analysis, follow-up and comparison, and temptation to be tempted by promotion. The problem of network consumption, and give suggestions to guide students to formulate consumer spending plans, deeply reflect consumer demand, clarify the reasons for online shopping and scientifically view online shopping promotion activities, advocate green consumption of students, and create a scientific and rational university campus consumption atmosphere.
作者
王卫东
宼俊慧
王培
Wang Weidong;Yan Junhui;Wang Peiyu(Xinjiang Agricultural University, Urumqi, Xinjiang 830000)
出处
《江苏商论》
2019年第8期16-18,共3页
Jiangsu Commercial Forum
基金
新疆农业大学2018年度大学生创新项目“理性消费视角下大学生网购行为分析——以新疆农业大学“双十一”网购为例”(项目编号:dxscx2018158)
关键词
理性消费
大学生
网购行为
双十一
rational consumption
college students
online shopping behavior
double eleven
