摘要
在自媒体时代的背景下,微信公众平台已经成为广州高校思想政治及心理健康教育工作的重要载体。研究通过对广州市高校心理健康教育微信公众平台的传播力分析,了解微信公众号在广州高校心理健康教育工作中应用的基本情况,并在此基础上提出微信公众平台应该通过搭牢框架、优化内容、打造特色的途径更好地为高校思想政治及心理健康教育工作服务。
In the context of self-Media era, Wechat public platform has become an important carrier of Ideological and political education and mental health education in Guangzhou universities. Through the analysis of the communicative power of WeChat public platform for mental health education in Guangzhou universities, this paper understands the basic situation of the application of WeChat public number in mental health education in Guangzhou universities. On this basis, it is proposed that WeChat public platform should better serve the ideological and political education and mental health education in colleges and universities by means of setting up a solid framework, optimizing content and creating characteristics.
作者
王文龙
唐凯晴
莫映桃
苑冀
WANG Wenlong;TANG Kaiqing;MO Yingtao;YUAN Ji(Guangdong University of Finance & Economics, Guangzhou, Guangdong 510320;Guangzhou University of Chinese Medicine, Guangzhou, Guangdong 510006;Guangzhou University of Chinese Medicine, Guangzhou, Guangdong 510006)
出处
《科教导刊》
2019年第16期79-84,共6页
The Guide Of Science & Education
基金
广州市社会科学规划项目“自媒体时代广州高校思政教育工作载体创新研究——以心理健康教育微信公众号为例”(编号:2016GZMZQN14)成果
关键词
自媒体时代
思政教育
微信公众平台
传播力
工作路径
self-media
Ideological and political education
Wechat public platform
transmission power
work path
