摘要
包装设计是借助合适材料利用工艺设计手法巧妙地趋向消费者心理的设计工作,目的在于可对劳动制品起到保护、装饰和销售等作用。人们精神需求的不断提升也间接推动着旅游业的发展,推动着旅游纪念品包装设计应本着为人服务,以人为本的理念而存在。旅游纪念品应是立体的,丰满的,旅游纪念品的立体性要求了它应在设计中渗透独特的地域文化,这也关系到旅游纪念品是否具有传承文化、促进销售、收集典藏等重要作用。
Packaging design is the use of appropriate materials to use technology design techniques to cleverly trend the design of consumer psychology, the purpose is to protect the labor products, decoration and sales role. The continuous improvement of people’s spiritual needs also indirectly promotes the development of the tourism industry, and promotes the packaging design of tourist souvenirs to be based on the idea of serving people and being people-centered. Tourist souvenirs should be three-dimensional and plump. The three-dimensional nature of tourist souvenirs requires that it should penetrate unique regional cultures in the design. This is also related to whether tourism souvenirs have the important function of inheriting culture, promoting sales, and collecting collections.
作者
刘云
LIU Yun(Wuhan University of Technology, School of Art and Design, hubei Wuhan, 430070, China)
出处
《数码设计》
2018年第5期171-171,180,共2页
Peak Data Science
关键词
旅游纪念品
包装设计
地域文化
tourist souvenirs
packaging design
regional culture
