摘要
作为信息传播的重要形式和内容载体,广播电视形态所涉及的内容和形式相对比较复杂,为了更好地体现不同广播电视个性化的延伸,在信息传播的过程之中,相关的参与者必须要抓住广播电视形态的具体内容及要求,严格按照时代变革的现实条件,深入分析和了解资源整合、受众需求、传播特性的相关条件,更好地推动节目形态的多元化发展。
As an important form of information dissemination and content carrier,the content and form of radio and television forms are relatively complex.In order to better reflect the extension of different broadcast TV personalization,relevant participants who are involved in the process of information dissemination,must grasp the specific content and requirements of the form of radio and television,and analyze the relevant conditions of resource integration,audience demand and communication characteristics in strict accordance with the realistic conditions of the times,and better promote the diversified development of program forms.
作者
曲晋玉
QU Jinyu(Public Channel of Changzhi Radio and Television Station,Changzhi 046000,China)
出处
《中国有线电视》
2019年第7期752-754,共3页
China Digital Cable TV
关键词
新媒体环境
广播电视形态
创新探究
new media environment
radio and television formats
innovative inquiry
