摘要
新媒介技术带来了文化传播载体的变化,同时也使媒介文化表现出了新的特质,这些新的特质又进一步型塑了媒介人。随着媒介技术的不断迭代,我们有必要不断地思考技术、媒介、文化与人之间的动态关系。不同于“技术融合”和“产业融合”,融合文化视阈下的用户从背景位置走到了主体位置;用户不只是互动,而是参与到文化建构过程中;用户对文化生产方和管控方采取的不是抵抗策略,而是战术性合作策略。媒介融合是新旧媒介不断碰撞的过程,也始终是媒介与用户、媒介生产者和媒介消费者力量博弈的动态场域。
The new media technology has brought about changes in the carrier of cultural communication. Meanwhile,it has also brought new qualities which have further shaped the media man to the media culture. With the continuous iteration of media technology,it is necessary for us to think about the dynamic relationship between technology,media,culture and people. Quite different from “technology convergence” and “industry convergence”,the users under the convergence culture view go from the background position to the subject position;the users are not only interacting,but participating in the process of cultural construction. In fact,the users take a tactical cooperation strategy instead of a resistance strategy when facing the cultural producers and the controllers. Media convergence is a process of continuous collision between new and old media,and it is always a dynamic field of game between media and users,media producers and media consumers.
作者
王月
王莹
WANG Yue;WANG Ying(Institute of Journalism,Shanghai Academy of Social Sciences,Shanghai 200235,China;College of Journalism and Communications,Bohai University,Jinzhou 121013,China)
出处
《杭州师范大学学报（社会科学版）》
CSSCI
2019年第4期119-123,共5页
Journal of Hangzhou Normal University(Humanities and Social Sciences)
关键词
融合文化
用户
媒介融合
Convergence culture
user
media convergence
