摘要
移动互联网的大面积覆盖,使人们从单一的电话沟通转变为网络社交模式。在当代出现"只可意会不可言传"或特别强调情绪和内涵时,表情包便是最佳的载体。表情包的日益便捷使用与广泛传播,使表情包贴上了商业价值的标签。以市场调研为依据,分析以表情包为载体的商业设计与商业传播,对所反映出的问题提出合理化建议,使国内市场流行的表情包更好地推广于世界。
The extensive coverage of mobile Internet has transformed people from a single telephone communication mode to a network social communication mode. Emotional packages are the best carriers in the contemporary era when"only meaning can not be expressed"or when emotions and connotations are emphasized in particular. With the increasing convenience and wide spread of expression packages,expression packages are labeled with commercial value.On the basis of market research,it analyses the commercial design and communication based on the expression packages,and puts forward reasonable suggestions on the problems reflected,so as to make the expression packages popular in the domestic market better spread to the world.
作者
崔丽玲
杨紫晴
CUI Li-ling;YANG Zi-qing(Changchun University of Technology, Changchun 130012, China)
出处
《黑龙江科学》
2019年第13期132-133,共2页
Heilongjiang Science
关键词
互联网表情包
商业化市场调研
对策与建议
Internet express pack
Commercialized market research
Countermeasures and suggestions
