摘要
本文通过文献收集与整理的方法,以我国职业网球赛事发展为研究对象,对我国职业网球赛事的发展历程、发展现状进行分析,概述了启蒙阶段、探索阶段,以及成熟阶段中我国职业网球赛事所取得的一系列成绩与进步,同时认为我国当前职业网球赛事的发展面临着职业网球球员参赛主动性不高,职业网球赛事商业赞助相对盲目,职业网球赛事收入结构失衡,职业网球赛事电视转播垄断,以及职业网球赛事媒体宣传力度不足等问题。针对这些问题,为通过对职业网球赛事的举办促进职业网球运动员水平的提升,提出了加强政策制度创新,促进网球产业发展;加强网球文化教育,培育网球文化根基;加强电视媒体开发,打造全民网球氛围;加强赛事服务质量,确保消费体验流畅等意见与建议。为我国职业网球赛事的进一步发展指明了方向,可引起业内人士的广泛关注。
Based on the method of literature collection and collation,this paper takes the development of professional tennis tournaments in China as the research object,analyses the development course and current situation of professional tennis tournaments in China,summarizes a series of achievements and progress made in the enlightenment,exploration and maturity stages of professional tennis tournaments in China,and considers that in the current professional tennis tournaments in China the development of professional tennis players is facing the problems of low initiative,relatively blind commercial sponsorship of professional tennis events,imbalance of income structure of professional tennis events,monopoly of TV broadcasting of professional tennis events,and inadequate media propaganda of professional tennis events.In view of these problems,in order to promote the level of professional tennis players through the holding of professional tennis events,some suggestions are put forward,such as strengthening policy and system innovation,promoting the development of tennis industry,strengthening tennis cultural education,cultivating tennis cultural foundation,strengthening the development of television media,creating a tennis atmosphere for the whole people,strengthening the service quality of the events and ensuring the smooth consumption experience.It points out the direction for the further development of professional tennis competitions in China,and can arouse widespread concern of the professionals in the industry.
作者
张枝尚
ZHANG Zhi-shang(Guangdong Medical University,Dongguan 523808,China)
出处
《南昌师范学院学报》
2019年第3期80-82,共3页
Journal of Nanchang Normal University
基金
广东省体育局2018—2019年度科研项目“网球运动员体能训练生化监测体系的研究和建设”,编号:GDSS2018N012
2018年广东省体育运动与健康协会资助项目“‘候鸟式’训练对青少年网球运动员生理生化指标的影响”,编号:GAPAH18YB05
关键词
职业网球
赛事
发展趋势
professional tennis
matches
development trend
