摘要
随着闲置资源通过共享平台加以整合重新产生价值这一模式的发展,共享经济成为一种新经济模式进入人们的视野。研究聚焦于共享经济,以滴滴快车为例,运用扎根理论,基于顾客视角从服务的需求方及供应方之间的复杂关系入手,探究滴滴快车的整个价值生成过程,进而剖析共享经济模式的创新机理,从中探索价值共创下影响共享经济模式创新的因素。研究发现滴滴依托第三方平台区别于传统出行方式,价值是在下单、乘车、支付三阶段形成的闭合回路中产生。基于此,构建了一个价值共创下共享经济模式的创新模型;发现了技术与平台对创新的影响;定义了价值共创视角下的共享经济;讨论了共享经济在运行实践中面临的新问题。
With the development of the model that idle resources are integrated by sharing platform to generate value again, sharing economy goes into the sight of people as a new economic mode. Focusing on the sharing economy, taking Didi Express Taxi as an example, applying the theory of grounded theory,and based on the customer perspective, this paper probes into the whole value-generating process of Didi Express Taxi from the view of the complex relationship between the demand and supply side of the service, analyzes the innovation mechanism of sharing economy model, and explores the factors that influence the innovation of sharing economy under co-creation value. Research shows that Didi relies on the third party platform which is different from the traditional travel mode, and the value is generated in the closed loop formed by the three stages of ordering, taking and paying. Based on this, construct an innovation model of sharing economy mode under the value co-creation;find out the influence of technology and platform on innovation;define the sharing economy from the perspective of value co- creation;and discuss the new problems faced by the sharing economy in the operation practice.
作者
高素英
宋莹莹
刘宏波
GAO Suying;SONG Yingying;LIU Hongbo(School of Economics & Management, Hebei University of Technology, Tianjin 300401)
出处
《经济与管理评论》
CSSCI
北大核心
2019年第4期5-16,共12页
Review of Economy and Management
基金
国家社会科学基金项目“共享经济商业模式演进路径、要素联动及潜在人口红利生成机理”(17BJY033)
关键词
价值共创
共享经济
扎根理论
滴滴快车
创新
Valueco-creation
Sharing economy
Grounded theory
Didi Express Taxi
Innovation
