摘要
服装企业面临结构性转型,从过去产量的外延型发展逐渐转向产品的质量、设计和技术发展。在品牌升级的过程中,双因素即信息化水平和研发投入会分别缩短品牌反应时间和提升品牌品质,研究其对品牌升级方面的门槛效应。基于中国的上市服装企业品牌的面板数据进行实证研究,发现信息化水平与研发投入存在门槛效应。结果表明:信息化水平投入的门槛值为0.0681,其对于品牌升级的发展呈现倒U型曲线关系,适应企业规模的信息化投入能使品牌升级达到最大化;研发投入的门槛值为0.0262,其对于品牌升级发展起到促进作用且同样呈现倒U型曲线关系。
Clothing enterprises are facing structural transformation,the previous production extension development gradually turn to the quality,design and technology development of products. In the process of brand upgrading,the two factors-information level and R&D(research and development) investment would shorten brand response time and enhance brand quality,respectively, and their threshold effect on brand upgrading were studied. Based on the empirical research on the panel data of listed clothing brands in China,this paper find that there is a threshold effect between the level of informatization and R&D investment. The results show that the threshold value of informatization level investment is 6.81%,which shows an inverted U-shape relationship with the development of brand upgrading. The threshold value of R&D investment is 2.62%,which plays a promoting role in brand upgrading and also presents an inverted U-shaped curve relationship.
作者
高晗
刘妍钰
Gao Han;Liu Yanyu(School of Government,Peking University,Beijing 100871,China;Research Base in Urban Creative Economy & Creative Service ,Donghua University,Shanghai 200051,China)
出处
《产业用纺织品》
北大核心
2019年第4期34-40,53,共8页
Technical Textiles
基金
国家自然科学基金资助项目(71874027)
上海市教委科技创新重大资助项目(2017-01-07-00-03-E00044)
东莞市专业镇创新服务平台建设资助项目“东莞市虎门服装协同创新中心”
广东省协同创新与平台环境建设专项资金资助项目(2014B090908004)
关键词
品牌升级
信息化水平
研发投入
倒U型
门槛效应
brand upgrading
informatization level
research and development investment
inverted U-shape
threshold effect
