摘要
互联网信息技术发展,为数字广告行业带来了新的发展机遇,同时也让广告数据的真实性大打折扣。区块链技术的运用,则为解决当前数字广告中存在的问题提供了可能。文章简要介绍了区块链技术,分析了当前数字广告的发展现状和存在问题,进而阐述了其在数字广告中的应用,以促进数字广告的健康发展。
The development of internet information technology has brought new development opportunities to the digital advertising industry,while the authenticity of advertising data has been questioned. The application of blockchain technology provides a possibility to solve the existing problems in the current digital advertising industry. This paper briefly introduces the blockchain technology,analyzes the current development status and existing problems of digital advertising,and then expounds its application in digital advertising to promote the healthy development of digital advertising.
作者
尹昱文
YIN Yuwen(College of Finance,Anhui University of Finance and Economics,Bengbu 233000,China)
出处
《现代信息科技》
2019年第9期197-198,共2页
Modern Information Technology
基金
2018年国家级大学生创新创业训练计划项目(项目编号:201810378439)
关键词
区块链技术
数字广告
数据孤岛
blockchain technology
digital advertising
data island
