摘要
新媒体时代的到来,给传统文化的传播带来了新的机遇和挑战。闽学是中国思想文化史上一个很重要的学派,闽学文化传播意义重大。当前闽学传播已在多方面多维度展开,但闽学的新媒体传播还存在着传播主体单一、传播内容抽象、传播渠道狭窄等问题。要解决这些问题,必须结合新媒体时代的特征,通过构建全民传播机制、打造闽学文化品牌、搭建多维传播平台等策略,才能真正将新媒体应用于闽学文化传播之中,更好地保护和弘扬闽学。
The arrival of the new media era has brought new opportunities and challenges to the spread of traditional culture. Fujian School is a very important school in the history of Chinese thought and culture. The spread of Fujian School culture is of great significance. At present, the spread of Fujian School has been carried out in many aspects and dimensions. However, the new media communication of Fujian School still has problems such as single subject of communication, abstraction of communication content, and narrow communication channels. To solve these problems, we must combine the characteristics of the new media era, through the construction of a national communication mechanism, the creation of a cultural brand of Fujian School, and the establishment of a multi-dimensional communication platform, in order to truly apply new media to the spread of the culture of Fujian School, better protect and promote Fujian School.
作者
黄晓珍
HUANG Xiaozhen(Sanming University, Sanming, Fujian 365004, China)
出处
《龙岩学院学报》
2019年第3期76-80,共5页
Journal of Longyan University
基金
2016年度福建省社科规划项目“新媒体环境下闽学传播策略研究”(FJ2016C112)
关键词
新媒体
闽学
文化传播
new media
Fujian School
cultural communication
