摘要
大数据对于企业发展而言,已经成为一项重要的战略资源,特别是在当前的互联网信息时代,基于大数据的网络营销已经成为企业营销极其关键的手段。基于此背景下,阐述了“网络营销”和“大数据”的相关概念,随后对大数据的相关模型展开深入分析,提出了大数据网络营销的几种方法,并就基于大数据的网络营销方法给出了研究方向。
Big data has become a valuable strategic resource for the development of enterprises. Especially in the current Internet information age, network marketing based on big data has become a crucial means of enterprise marketing. Based on this background, the concepts of "network marketing" and "big data" are expounded in this paper, and the related models of big data are deeply analyzed, then several methods of big data network marketing are put forward, and finally the research direction of network marketing methods based on big data is given.
作者
马红军
MA Hong - jun(Sanmenxia Vocational and Technical College,Sanmenxia Henan 472000,China)
出处
《河北能源职业技术学院学报》
2019年第2期75-78,共4页
Journal of Hebei Energy College of Vocation and Technology
关键词
网络营销
大数据
云计算
network marketing
big data
cloud computing
