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传统服饰元素在茶产品包装设计中的运用——以新唐装的应用为例 被引量:2

On the Application of Traditional Dress Elements in the Packaging Design of Tea Products——Taking the Application of New Tang Costumes as an Example
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摘要 中国传统文化是一个庞大而复杂的体系,且与人们的生产生活高度融合,尤其在服饰方面更为明显。传统服饰元素是中国传统文化的重要载体,“新唐装”是对中国传统服饰的继承与创新,构成元素中很多可以转化为其他领域的借鉴内容,茶产品包装就是典型案例。以新唐装所具有的传统服饰元素为基础,探讨其在茶产品包装中的运用,并提出合理建议。 Chinese traditional culture is a huge and complex system with high integration with people’s production and life, especially in clothing. Traditional costume elements are viewed important carriers of Chinese traditional culture, and “new Tang costumes” are considered to be the inheritance and innovation of Chinese traditional costumes. Many of the constituent elements can be converted into the references content for other fields, and a typical case in point would be the packaging of tea products. Based on the traditional costume elements in new Tang costumes, this paper discusses their application in tea product packaging, and puts forward reasonable suggestions.
作者 李小雅 吴衍发 Li Xiaoya;Wu Yanfa(College of Art,Anhui Finance and Economics University,Bengbu 233030,China)
出处 《黑河学院学报》 2019年第5期179-180,183,共3页 Journal of Heihe University
关键词 传统服饰 包装设计 茶文化 新唐装 traditional clothing packaging design tea culture new Tang costumes
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