摘要
在国民经济发展的推动下,我国饮料行业发展迅猛,打破了单一的玻璃容器垄断市场的格局。金属容器、塑料容器、纸容器等相继出现,已呈现多元化发展趋势,饮料包装的重要性也在日益凸显,企业如何选择饮料包装容器已经成为目前亟待解决的问题。本文以饮料包装作为研究对象,首先,采用层次分析法对各功能指标进行量化分析;其次,基于价值工程的原理建立饮料包装功能的评价模型;最后,通过实例验证该评价模型的有效性和可行性,研究成果对饮料包装设计和企业在饮料包装容器的选择上具有现实指导意义。
Driven by the development of national economy, China’s beverage industry has developed rapidly, breaking the monopoly market pattern of single glass container. Metal containers, plastic containers, paper containers etc. have emerged one after another, showing diversified development trends. The importance of beverage packaging is becoming increasingly prominent. How to choose beverage packaging containers for enterprises has become an urgent problem to be solved. In this paper, beverage packaging is taken as the research object. Firstly, Analytic hierarchy process(AHP) is used to quantify the functional indicators. Then, based on the principle of value engineering, it establishes the evaluation model of beverage packaging function. Finally, the validity and feasibility of the evaluation model is verified by an example. The research results have practical guiding significance for beverage packaging design and enterprise selection of beverage packaging containers.
作者
胡鹏
魏雪梦
HU Peng;WEI Xue-meng(School of Management Science and Engineering,Shandong Technology and Business University,Yantai 264005,China)
出处
《价值工程》
2019年第18期33-37,共5页
Value Engineering
基金
【2016-2020】山东省高水平应用型工业工程专业群建设项目
【2018-2020】山东省本科教改项目(M2018X177)大智移云背景下高校产学研结合的卓越工学人才培养机制创新研究
关键词
价值工程
层次分析法
饮料包装
包装功能
value engineering
analytical hierarchy process
beverage packaging
packing function
