摘要
在鼓励全民阅读的环境下,所产生的闲置书籍也日益增多。我国作为世界书籍出版量最高的国家,书籍在阅读后如何处理,成为了一项不可忽视的问题。当今互联网技术飞速发展,传统的营销模式已难以跟上社会的节奏,需要依靠新媒体平台才能发挥更大优势。因此,通过对我国目前闲置书籍营销现状的了解,以及对依靠新媒体平台进行闲置书籍营销所存在的问题进行分析,提出基于新媒体平台的闲置书籍的营销策略,一方面促进资源循环利用,另一方面鼓励大家更好的阅读。
In an environment that encourages the public to read, more and more idle books are produced. As the country with the highest number of books published in the world, how to deal with books after reading has become a problem that cannot be ignored. Nowadays, with the rapid development of Internet technology, the traditional marketing model is hard to keep up with the pace of society, so we need to rely on new media platforms to give full play to our advantages. Therefore, the purpose of this article is to through the understanding of the current situation of idle books marketing in our country, as well as to rely on new media platform for idle books marketing analysis of existing problems, put forward marketing strategy based on idle books in the new media platform, on the one hand, promote the resources recycling, on the other hand, encourage everyone to read better.
作者
王寅
王玲
Wang Yin;Wang Ling(Liaoning University of International Business and Economics,Dalian Liaoning 116052)
出处
《对外经贸》
2019年第3期102-105,共4页
FOREIGN ECONOMIC RELATIONS & TRADE
基金
2018辽宁对外经贸学院省级大学生创新创业项目“大连市大学生闲置书籍交易平台建设模式与实施策略研究”(项目编号:201810841046)
关键词
闲置书籍
新媒体平台
营销策略
Idle Books
New Media Platform
the Marketing Strategy
