摘要
根据“大武夷旅游圈”乡村旅游文化招贴的现状,结合乡村旅游特点及旅游招贴设计的审美特征,从“形”“意”“情”等三方面阐述了“大武夷旅游圈”乡村旅游文化招贴视觉表现方式。“大武夷旅游圈”乡村旅游文化招贴设计要突出当地独特的自然山水和历史文化,设计出独具创意性的旅游文化招贴,满足游客的心理需求,提高当地旅游信息传播的实际功效。
This article analyses the current situation of “ Large Wuyi Area Tourism Circle” rural cultural tourism posters. According to the characteristics of posters, the author proposes that rural tourism poster designers should focus on generally three aspects to explore the visual language and expression. There are the selection of “ form”, presentation of “ meaning”, expression of “ feeling”. It is concluded that the local unique natural scenery and historical culture should be highlighted. Therefore, culture tourism poster with cultural vitality can meet the psychological needs of tourists, and also improve the actual effect of local tourism information communication.
作者
魏永青
WEI Yongqing(School of Art,Wuyi University,Wuyishan,Fujian 354300)
出处
《武夷学院学报》
2019年第5期32-35,共4页
Journal of Wuyi University
基金
福建省教育厅社会科学研究项目(JAS150600)
关键词
大武夷旅游圈
乡村
旅游文化
招贴
large Wuyi area tourism circle
rural area
culture tourism
poster
