摘要
基于乡村振兴背景,漳州积极探索“淘宝村”发展模式,自2015年漳州市九湖镇百花村入选中国“淘宝村”以来,漳州农村电商发展迅猛。同时“淘宝村”模式发展也面临恶性竞争、人才缺失、资金不足等难题,这些难题进一步激发“淘宝村”模式的不断转型升级。研究发现,政府应明确政策导向,完善法律法规,健全人才机制,强化市场监督,为“淘宝村”模式转型升级创造公平公正的竞争环境,从而充分调动村民的积极性、主动性和创造性。
Based on the background of rural revitalization,Zhangzhou actively explores the development mode of“Taobao Village”.Since Baihua Village of Jiuhu Town in Zhangzhou was selected as“Taobao Village”in China in 2015,rural e-commerce in Zhangzhou has developed rapidly.The development of Taobao Village model is also facing such problems as vicious competition,lack of talents and insufficient funds,which further stimulate the continuous transformation and upgrading of Taobao Village model.The study found that the government should make clear policy orientation,perfect laws and regulations,perfect talent mechanism,strengthen market supervision,create a fair and just competitive environment for the transformation and upgrading of Taobao Village model,so as to fully mobilize the enthusiasm,initiative and creativity of villagers.
作者
吴雅瑜
WU Ya-yu(Department of Economic Management,Zhangzhou City College,Zhangzhou Fujian 363000,China)
出处
《科技和产业》
2019年第6期53-55,共3页
Science Technology and Industry
基金
2018年福建省中青年教师教育科研项目专项课题(JZ180825)
关键词
乡村振兴
淘宝村
漳州
rural revitalization
Taobao village
Zhangzhou
