摘要
通过对成功取得AACSB、EQUIS或AMBA等几种主要国际标准认证的45所中国大陆商学院使命和愿景的文本分析,结合制度同构与组织身份两种视角,探究这些商学院的最佳差异化选择。研究表明:大陆商学院使命和愿景在形式上倾向于被动"求同",文化-认知要素带来的同构效应比较显著;在意义上偏向于有意识地"存异",独特性特征带来的差异化效应更为显著。具有一般性的特征是通过形式上的"求同"和意义上的"存异",实现最佳差异化。
By analyzing the texts about mission and vision of 45 business schools who have successfully obtained international certifications such as AACSB,EQUIS or AMBA in China's Mainland,this research attempts to investigate the optimal differentiation choice from the perspective of institutional isomorphism and organizational identity.The results indicate that the form of the mission and vision is passively inclined to“seeking common”while the meaning of them consciously tends to be“shelving differences”.Compared with the regulatory and normative elements,the isomorphic effect brought by the cultural-cognitive elements is more significant.Besides,it is more significant that distinctive characters bring the differentiated effect rather than central or enduring characters.Therefore,we can conclude that organizations generally achieve the optimal distinct through“seeking common”in the form and“shelving differences”in the meaning.
作者
王利平
何金露
WANG Liping;HE Jinlu(Renmin University of China,Beijing,China)
出处
《管理学报》
CSSCI
北大核心
2019年第6期801-809,共9页
Chinese Journal of Management
基金
国家社会科学基金资助重点项目(14AGL002)
关键词
商学院
使命愿景
制度同构
组织身份
最佳差异化
business school
mission&vision
institutional isomorphism
organizational identity
optimal distinctiveness
