摘要
旅游市场秩序失范问题严重损害了旅游者和其他利益相关者的合法权益,成为制约旅游业可持续发展的障碍,而解决这个问题的关键在于从根本上弄清什么是旅游市场秩序?包括哪些维度?旅游市场秩序运行的机理是怎样的?文章采用程序化扎根的质性研究方法,探索旅游市场秩序的概念、结构维度及其运行机理。研究发现,旅游市场秩序是在一定制度环境下,旅游市场管理主体、旅游者和旅游经营主体等围绕旅游活动形成的各主体对市场制度和规则的认同、遵从和调整的建构演进过程与状态。旅游市场秩序由制度环境、旅游市场准入秩序、旅游市场交易秩序、旅游市场反馈评价4个维度构成。研究基于旅游业实践和特征构建了旅游市场秩序的概念模型和运行机理模型,以期完善旅游市场秩序内涵与理论逻辑,为政府和企业规范旅游市场秩序提供理论指导,推动我国良好旅游市场秩序的建构和演进。
In recent years, the tourism industry plays an important role in China’s economy. However,parasitic phenomena, such as zero-commission tour, free-of-charge tours or even negative-charge tours,’ripping off’ tourists, unethical marketing practices are accompanying the booming development of tourism. The problems of inconsistencies and abuse in the tourism market have seriously damaged the legitimate rights and interests of tourists and other stakeholders. Such unethical activities also disturb the order of tourism market and the sustainability of tourism industry. Tourism market order(TMO) has become a focus of concern in society. Former China National Tourism Administration considered TMO as an important criterion to measure the condition of regional tourism development in 2016. It is frequently referenced in tourism information and policies, however what exactly is the tourism market order? What are the dimensions? What is the operational mechanism? Although increasing attention has been given to market order in recent years, TMO has unique characteristics that distinguish it from the general commodity market. The existing literature are mostly focused on the reasons for failure to properly regulate in the tourism market and the countermeasures. Research of the concept of TMO and its dimensions has become a pressing issue to be resolved in both academia and industry.This topic starts with the nature of tourism market order. To explore the concept of TMO and its dimensions, interviews toward tourists, tourism enterprise managers, tourism administration staff,tourism experts, residents in tourism destination and the republic were conducted to explored their different views on TMO to ensure triangulation. All the data were analyzed by grounded theory following the approaches of Strauss and Corbin. Through open coding, axial coding, and selective coding, the research finds that:(1) Tourism market order is an evolving process and a state in which market rules are complied with and adjusted by various market stak
作者
姚延波
刘亦雪
YAO Yanbo;LIU Yixue(College of Tourism and Service Management, Nankai University, Tianjin 300350, China)
出处
《旅游学刊》
CSSCI
北大核心
2019年第5期62-75,共14页
Tourism Tribune
基金
国家社会科学基金项目"产业互联网背景下的旅行服务企业战略转型研究"(17BGL121)资助~~
关键词
旅游市场秩序
概念模型
维度
运行机理
扎根理论
tourism market order
conceptual model
dimension
mechanism model
grounded theory
