摘要
从杜嘉班纳(Dolce&Gabbana)女装品牌创始人文化背景着手分析,以“文化基因论”观点追根溯源,探讨品牌风格的文化成因一一西西里多元文化和意大利制造精神,这本源的文化带给了品牌无限的设计灵感,支撑着品牌有别于其他品牌的特色,也为我国本土品牌成长树立了典范,其借助文化基因强大的创新力和高贵品质的坚持都有学习和借鉴价值。
By analyzing the cultural background of the founder of the women's clothing brand Dolce & Gabbana, and tracing back to the origin with the "cultural gene" views,this paper discusses the cultural causes of the brand style--the multi-culture of Sicily and the spirit of made-in-Italy.The original culture brings unlimited inspiration to the brand,supports the characteristic of the brand which is different from that of other brands, and gives a brilliant example for the domestic brands to grow in China.The great creativity with the help of cultural gene and the adherence to the noble quality are worthy of learning and reference.
作者
侯凤仙
季晓芬
HOU Feng-xian;JI Xiao-fen(Fashion School,Zhejiang Fashion Institute of Technology,Ningbo,Zhejiang 315211,China;International Education College,Zhejiang Sci-Tech University,Hangzhou,Zhejiang 310018,China)
出处
《浙江纺织服装职业技术学院学报》
2019年第2期38-44,共7页
Journal of Zhejiang Fashion Institute of Technology
基金
国家外专局文教类项目[编号:GDW20183300402]
浙江省丝绸与时尚文化研究中心项目[编号:ZSFCRC201805ZL]
浙江纺织服装职业技术学院项目[编号:2016-1A-004]
关键词
杜嘉班纳
风格
设计
文化基因
品牌
Dolce &Gabbana
style
design
cultural gene
brand
