摘要
[目的/意义]生态旅游是建设生态文明的有效载体和重要抓手,做好生态旅游市场调研有利于旅游企业掌握游客需求,设计可持续发展的旅游产品。[方法/过程]以重庆武陵山地区为例,采用问卷调查的方式,研究了旅游者的人口学特征、消费偏好、生态旅游认知,以及旅游者的心理期望与景区热度。[结果/结论]结果显示:重庆武陵山片区男女游客比例为4:6,游客中85后群体占比较大,达38%;大部分游客每次生态旅游人均花费在1001~3500元之间,逗留时间多数在1~2天;游客最喜欢自然观光和徒步活动;选择的热点景区是武隆仙女山、丰都名山、武隆芙蓉洞和天生三桥。总体来说,生态旅游的游客呈年轻化,但是大部分只能被认定为一般生态旅游者;游客对获得荣誉称号的景区并没有特别的偏好,仍然将生态观光游作为主要选择的产品。
[Purpose/Significance]Ecotourism is an effective way and an important starting point for building ecological civilization.Investigating ecotourism market is conducive for tourism companies to grasp the needs of tourists and design sustainable tourism products.[Method/Process]Taking Wuling Mountain area in Chongqing as an example,this paper studies the demographic characteristics,consumption preferences,ecotourism cognition of tourists,as well as the psychological expectations of tourists and the popularity of scenic spots.[Result/Conclusion]The results show that:The ratio of male to female tourists in WulingMountainarea is 4:6,and most of them are post-85s people,accounting for 38%.Most tourists can only be identified as general eco-tourists,whose spendingon ecotourismper capita is concentrated between 1001-3500 yuan,usually staying 1-2 days.These visitors enjoy nature sightseeing and hiking activities.Theirfavorite scenic spots areWulong Fairy Mountain,WulongFurong Cave,FengduMingshanand TianshengSanqiao.Generally speaking,the ecotourism populations are younger,and can only be identified as general eco-tourists.Theyhave no special preference for honorary scenic spots,so their choices are general ecological sightseeing.
作者
吕沛
陈雪阳
LV Pei;Chen Xueyang(School of Business,Guangxi University,Nanning,Guangxi 530004;School of Management,Yangtze Normal University,Chongqing 408100,China)
出处
《西部经济管理论坛》
2019年第3期59-67,共9页
West Forum on Economy and Management
基金
重庆市教委人文社会科学研究项目“重庆武陵山片区旅游产业竞争力比较研究”(15SKG177)
关键词
重庆
武陵山
生态旅游
乡村旅游
全域旅游
Chongqing
Wuling Mountain
ecotourism
rural tourism
global tourism
