摘要
采用文献资料、数理统计和逻辑分析法等对中国体育赛事 IP 的发展进行研究。主要结论:体育赛事 IP 的发展现状主要为项目格局基本形成、参与主体基本确定、投资数量起伏金额攀升、变现模式处于初级阶段等;发展中的问题主要为存在不当竞争、优质 IP 缺乏、营销方式不成熟、相关知识产权立法滞后等。建议:理性竞争版权,促进体育赛事 IP 产业和谐发展;打造自我IP,实现体育赛事 IP 产业可持续发展;提高运营能力,做大体育赛事 IP 产业;修改相关知识产权法,助推体育赛事 IP 产业。
This paper uses literature reviews, mathematical statistics and logic analysis to study the development of Chinese sports events IP. Main conclusions: The development status of IP in sports events is basically formed, the participants are almost determined, and the amount of investment faces ups and downs and the Getting cash mode is unreasonable. The problems in development are mainly the improper competition of sports events IP, the lack in high-quality sports events IP, immature sports events IP in marketing, and the legal system related intellectual property legislation lags and other issues. Suggestion: Rationally compete for IP content of sports events, promote the harmonious development of IP industry in sports events;create IP for self-sports events, realize sustainable development of IP industry in sports events;improve operational capabilities, expand IP industry for sports events;modify relevant intellectual property laws to help with the development of the IP industry of sports events.
作者
翁建锋
WENG Jian-feng(P.E. Department, Panzhihua University, Panzhihua 617000, China)
出处
《体育文化导刊》
CSSCI
北大核心
2019年第5期81-86,共6页
Sports Culture Guide
基金
攀枝花学院科技处(2017SYB006)
关键词
体育经济
体育产业
体育赛事
IP
中国
sports economics
sports industry
IP of sports event
China
