摘要
社会化媒体中的高校教学价值共创是一种创新教学方式,以宁波高校师生为配对样本,对基于社会化媒体的高校教学价值共创的影响因素进行实证分析。结论显示,师生参与对实用价值、社交价值和内容价值共创产生积极的影响;而心理契约和感知匹配对实用价值、娱乐价值、社交价值和内容价值共创均产生积极的影响。高校在利用社会化媒体进行教学价值共创时,识别价值共创的维度及其影响因素对提高教学效果具有重要的意义。
University teaching value co-creation in social media is an innovative teaching method.Based on the paired sample of teachers and students from Universities in Ningbo,this study empirically investigates the factors impacting university teaching value co-creation in social media.The results demonstrate that teachers and students'participation positively influence utilitarian value co-creation,social value co-creation and content value co-creation,whereas psychological contract and perceived fit positively influence utilitarian value co-creation,hedonic value co-creation,social value co-creation and content value co-creation.When universities carry out teaching value co-creation,identifying the dimensions of value co-creation and their influencing factors are of significance to improve the teaching effectiveness.
作者
焦勇兵
高静
Jiao Yong-bing;Gao Jing(School of Economics&Management,Ningbo University of Technology,Ningbo,Zhejiang 315211,China;School of International Business,Zhejiang International Studies University,Hangzhou,Zhejiang 310012,China)
出处
《教学研究》
2019年第2期91-95,共5页
Research in Teaching
基金
浙江省自然科学基金一般项目(LY16G020015)
关键词
社会化媒体
师生参与
心理契约
感知匹配
价值共创
social media
teachers and students'participation
psychological contract
perceived fit
value co-creation
