摘要
良好的国家形象是彰显综合国力、提升国家软实力的重要途径,国家形象建构主要由"自塑"和"他塑"两个方面组成。俄罗斯媒体在塑造中国形象过程中,发挥着重要作用,而且俄罗斯媒体对中国形象的塑造是一个渐进变化的过程。自2001年中俄签署《中俄睦邻友好合作条约》以来,中俄关系不断深化发展,在俄罗斯,中国形象逐步得到更加客观和全面的呈现。结合近20年俄罗斯部分主流媒体涉华报道的整体情况,对比俄罗斯媒体不同时期的报道数量、领域、内容、方式,总结中国形象出现的变化,分析产生变化的原因,并着重研究当前俄罗斯新媒体如何塑造中国形象。同时,透过中国形象"他塑"过程中的俄罗斯媒体的诸多因素,为中国形象"自塑"环节的国际传播方面提出建议。
Good national image is an important way to demonstrate comprehensive national strength and enhance national soft power. The construction of the national image is mainly composed of two aspects: self-shaping and shaped by others. The Russian media plays an important role in shaping the image of China, and the process of shaping is a gradual process of change. Since China and Russia signed the "the Sino-Russian Treaty of Good-neighbourliness, Friendship and Cooperation" in 2001, the relations between Russian and China have deepened and developed. In Russia, the image of China has gradually been objectively and comprehensively presented. Combined with the overall situation of china-related reports by some mainstream media in Russia in the past 20 years, comparing the coverage content and methods of Russian media in different periods, we summarize the changes in China’s image, analyze the reasons for the changes and focus on how current Russian new media shape China’s image. At the same time, through many factors of Russian media in the process of China’s image shaped by others, this paper puts forward suggestions for the international communication of China’s self-image shaping.
作者
李可宝
LI Ke-bao(Heilongjiang University, Center of Russian Studies, Department of Russian, Harbin 150080 , China)
出处
《北方论丛》
2019年第3期89-96,共8页
The Northern Forum
基金
国家社会科学基金项目"‘一带一路’视域下提升中国对俄罗斯东部地区文化传播力研究"(17BXW045)
黑龙江省哲学社会科学研究规划项目(扶持共建项目)"俄罗斯国际传播转型与发展研究"(18WWE580)
黑龙江省省属高等学校基本科研业务费基础研究项目(人文社科创新项目)"俄罗斯新媒体中的中国形象变化研究"(HDRC201719)
黑龙江大学青年科学基金项目(人文社会科学)"俄罗斯对外传播策略研究"(QW201620)
关键词
俄罗斯媒体
中国形象
新媒体
国际传播
Russian media
China % s image
New media
International communication
