摘要
为促进民俗体育活动与旅游产业的结合,以江淮分水岭区域的民俗体育旅游资源为研究对象,遵循现实困境—政策导向—路径选择的逻辑顺序,采用文献资料法、访谈法、实地考察与个案分析等研究方法对该区域民俗体育的特点、功能和开发机制进行分析,首先对民俗体育旅游以及民俗体育文化的特征进行了阐述,为后续分析提供理论基础。然后对江淮分水岭地区的民俗体育旅游开发优势进行了分析,研究认为江淮分水岭民俗体育旅游产业应该从调整管理理念、打造民俗体育旅游知名品牌、融合地区内民俗文化节日及传统艺术等路径,为江淮分水岭地区的民俗体育旅游项目发展提供参考。
In order to promote the combination of folk sports activities and tourism industry,this paper takes the folk sports tourism resources in the Jianghuai watershed area as the research object,and follows the logical order of the choice of the path of reality dilemma,policy orientation and path.The characteristics,functions and development mechanism of folk sports in the region are analyzed by means of literature,interviews,field visits and case analysis.The article first expounds the characteristics of folk sports tourism and folk sports culture.Provide theoretical basis for subsequent analysis;As well as analyzing the advantages of folk sports tourism development in the Jianghuai watershed area,the study suggests that the folk sports tourism industry in the Jianghuai watershed should be based on adjusting management concepts,building famous brands of folk sports tourism,integrating folk cultural festivals and traditional arts in the area.It provides a reference for the development of folk sports tourism in the Jianghuai watershed area.
作者
马建国
MA Jianguo(Physical Culture Institute of Chuzhou University,Chuzhou 239000,China)
出处
《皖西学院学报》
2019年第2期123-126,共4页
Journal of West Anhui University
基金
安徽省高等学校人文社会科学研究重点项目(SK2018A0430)的阶段性研究成果
关键词
江淮分水岭
民俗体育文化
旅游产业
开发路径
Jianghuai watershed
folk sports culture
tourism industry
development path
