摘要
我国是海洋大国,有着绵长的海岸线和得天独厚的海洋资源。舟山市作为海岛城市,不仅区位优势明显,并且兼具自然资源丰富与历史文化悠久的双重特色,在发展海洋产业上特色鲜明。文化是影响一个地区软实力和综合竞争力的重要因素,舟山被确立为自由贸易试验区以来,海洋文化产业迎来了新的机遇与挑战。在此背景下,本文以舟山为例,通过对海洋文化产业的SWOT分析,探究未来发展方向,以加快舟山海洋文化产业发展步伐,建设海洋文化名城。
China is a major maritime country,has the long coastline and abundant ocean resources.As an island city,Zhoushan not only has obvious regional advantages,but also has the dual characteristics of rich natural resources,long history and culture,which is distinctive in the development of marine industry.Culture is an important factor influencing a region’s soft power and comprehensive competitiveness.Since Zhoushan was established as a pilot free trade zone,the marine culture industry has faced new opportunities and challenges.In this context,this paper takes Zhoushan as an example to explore the future development direction through SWOT analysis of marine culture industry.So as to accelerate the development pace of it in Zhoushan and build a famous marine culture city.
作者
斯巧倍
马丽卿
SI Qiao-bei;MA Li-qing(College of Economic and Management,Zhejiang Ocean University,316000,Zhoushan,Zhejiang,China)
出处
《特区经济》
2019年第4期151-153,共3页
Special Zone Economy
关键词
文化产业
海洋文化
SWOT分析
发展对策
舟山
cultural industry
ocean culture
analysis on swot
development countermeasure
Zhoushan
