摘要
海洋主题公园作为主题公园行业重要的一种类型,近几年在国内市场迎来热潮。它在发展过程中既呈现了一般主题公园发展的共性,又具有自己依托海洋资源、商业模式、产业链等环节不断升级的特性。了解国内海洋主题公园行业整体的发展历程、特点和趋势,并以代表性个案研究国内海洋主题公园发展进程中在企业战略、运作模式、商业模式等方面的转变,结合国际大型主题公园组织的发展经验为参考,可以探寻优化我国海洋主题公园行业发展的有效路径。
The marine theme park is in vigorous development in the Chinese market. As one important type of theme parks, based on development and upgrade of various marine resources、business model and industrial chain, it reflects both general character of theme park and uniqueness of marine theme park. This paper aims to search an effecti ve way to optimize the development of Chinese marine theme parks, with the study of developing trends and features about marine theme parks in China, the example of leading company-Haichang Ocean Park Holdings Ltd.,and the successful experience from international large-scale theme parks.
作者
戴靖怡
DAI Jing-yi(Management College,Ocean University of China,266100,Qingdao,Shandong,China)
出处
《特区经济》
2019年第4期142-147,共6页
Special Zone Economy
关键词
产业链
海洋主题公园
发展路径
industrial chain
marine theme parks
effective ways
