摘要
文章运用文献资料法、问卷调查法等方法对郑州市金水区6所健身俱乐部现状进行研究。结果显示,健身俱乐部的会员中,女性会员的比例高于男性会员,企业主和学生的比例最大,个人月收入在5千以上的会员比较多;男性教练员的比例高于女性教练员,从业年限在1年到3年的最多,教练员的月收入在3千到5千的人数最多,私教在教练员种类中比例最大;健身俱乐部的投资主要有大型的和小型的两种规模,营销上比较偏向于互联网和传单两种方式。改善的对策是:适当的改造下环境,对场馆进行翻修,增加健身器械的种类,更新健身器械。注重教练员的质量,招募专业的教练员;在营销这块应当适当的进行投资,运营好自媒体,维护好和会员的线上沟通。
This paper studies the status quo of 6 fitness clubs in jinshui district of zhengzhou city by means of literature and questionnaire survey. The results show that among the members of fitness clubs, the proportion of female members is higher than that of male members. The proportion of male coaches is higher than that of female coaches. The number of years of employment is the most from 1 to 3 years. The monthly income of coaches is the most from 3,000 to 5,000. The investment of fitness clubs mainly has two kinds of scales, large and small, marketing is more inclined to the Internet and leaflet two ways. The improvement countermeasures are:the appropriate transformation of the environment, renovation of venues, increasing the types of fitness equipment, fitness equipment update;and paying attention to the quality of coaches and recruit professional coaches;Proper investment should be made in marketing,we media should be operated well, and online communication with members should be maintained.
作者
苑艺博
蔡云旭
刘冠杰
YuanYibo;Cai Yunxu;Liu Guanjie(Xinjiang Normal University1 Urumqi Xinjiang 830054, China;Luoyang Normal University, Luoyang Henan 471022, China;Henan Agricultural University, Zhengzhou Henan 450002, China)
出处
《武术研究》
2019年第5期154-156,共3页
Wushu Studies
关键词
金水区
健身俱乐部
经营现状
Jinshui District
Fitness Club
Management status
