摘要
适应互联网时代发展,将大数据精准营销相关理论及构建框架应用于教学资源库建设,帮助学生更好地掌握新知识、新技术、新能力,提高就业竞争力。
In order to adapt to the development of the Internet era, the related theories and frameworks of big data precision marketing are applied to the teaching resource bank, helping students to better grasp new knowledge, new technology and new capabilities in the big data era, and to prepare for employment.
作者
张佳佳
ZHANG Jiajia(Accounting and Art Department, Zhenjiang Branch of Jiangsu Joint Vocational and Technical College, Zhenjiang 212016, China)
出处
《镇江高专学报》
2019年第2期99-101,共3页
Journal of Zhenjiang College
基金
江苏省“十二五”规划立项课题(D/2015/03/098)
关键词
大数据
精准营销
教学资源库
画像分析
big data
precision marketing
teaching resource base
portrait analysis
