摘要
通过基于702个有效样本,从农户自身素质、农合组织、企业交易主体、交易环境和征信体系等多层面对宁夏鲜活农产品有序交易的内在机理进行了实证分析。研究发现:农户自身素质对有序交易质量具有正向影响;农合组织的信息整合能力与销售能力均对宁夏鲜活农产品供应链有序交易质量具有积极影响;企业主体交易规范程度能够通过有序交易质量提升宁夏鲜活农产品交易满意度;企业主体奖惩机制能够通过有序交易质量提升宁夏鲜活农产品交易满意度;随着鲜活农产品交易环境的改善,企业主体交易规范程度对有序交易质量产生的积极影响也越高;随着征信体系的完善,企业主体奖惩机制能够对宁夏鲜活农产品供应链有序交易质量产生的积极影响也越高。
Based on 702 valid samples,this article analyzes the internal mechanism of the orderly transaction of fresh agricultural products in Ningxia from the aspects of farmers'quality,agricultural cooperative organization,transaction subject,transaction environment and credit system.The analysis reveals that farmers'quality has a positive effect on the orderly transaction;the information integration ability and the marketing ability of the agricultural cooperative organization both have positively affected the quality of the orderly transaction of the fresh agricultural products supply chain in Ningxia;the degree of business norms can enhance the satisfaction of fresh agricultural products transaction in Ningxia through the orderly transaction quality;the reward and punishment mechanism can improve the satisfaction of fresh agricultural products transaction in Ningxia through the orderly transaction quality;with the improvement of the trading environment of fresh agricultural products,the positive influence of the business norm on the orderly transaction quality is higher;with the perfection of the credit system,the rewards and punishment mechanism can have a higher positive impact on the quality of the orderly transaction of fresh agricultural products supply chain in Ningxia.
作者
冯蛟
薛梅
李辉
FENG Jiao;XUE Mei;LI Hui(School of Economics and Management,Ningxia University,Yinchuan 750021,China;School of Business,Renmin University of China,Beijing 100872,China;School of Police Administration,People's Public Security University of China,Beijing 100038,China)
出处
《哈尔滨工业大学学报（社会科学版）》
CSSCI
北大核心
2019年第3期130-135,共6页
Journal of Harbin Institute of Technology(Social Sciences Edition)
基金
国家自然科学基金项目(71862028)
西部一流学科(理论经学)建设资金项目(NXYLXK2017B04)
西部一流专业(市场营销)培育项目建设资金项目
关键词
宁夏鲜活农产品
有序交易
农合组织
交易环境
征信体系
Ningxia fresh agricultural products
orderly transaction
agricultural cooperative organization
trading environment
credit system
