摘要
阐述体育产业在国民经济发展中的贡献率,提出文化强国建设背景下完善我国体育文化产业的策略:一要加强政策的引导与保护;二要促进体育与相关产业融合发展;三要丰富市场供应,营造健身氛围;四要优化产业结构,强化体育产业和文化产业的有机结合;五要加强体育联赛赛事建设,培育体育赛事文化环境.
This paper expounds the contribution rate of sports industry in the development of national economy,and puts forward the strategies to improve the sports culture industry in China under the background of building a strong cultural country:first,to strengthen the guidance and protection of policies;second,to promote the integration and development of sports and related industries;third,to enrich the market supply and create a healthy atmosphere;fourth,to optimize the industrial structure and strengthen the organic knot of sports industry and cultural industry.Fifth,we should strengthen the construction of sports league matches and cultivate the cultural environment of sports matches.
作者
朱峰
张德利
李诚刚
戚孙恺
ZHU Feng;ZHANG De-li;LI Cheng-gang;Qi Sun-kai(P.E.Department,Anhui Agricultural University,Hefei 230036,China)
出处
《牡丹江师范学院学报（自然科学版）》
2019年第2期59-61,共3页
Journal of Mudanjiang Normal University：Natural Sciences Edition
基金
2015年度安徽省高校人文社科重点项目(SK2015A338)
2016年度校繁荣发展哲学重点项目(2016zs17zd)
关键词
体育文化产业
文化强国
融合发展
sports culture industry
cultural power
integration and development.
