摘要
新媒体的发展为人们的意见表达提供多元、便捷的平台渠道,越来越多的用户通过网络发表言论,其参与线上讨论的行为是多种因素互动作用的结果。本文基于计划行为理论,引入心理距离与信息来源因素,构建网民线上讨论行为影响因素的结构方程模型,来验证心理距离、主观规范、行为态度、知觉行为控制、信息来源与网民意见表达的影响关系。研究表明,主观规范与信息来源对网民参与线上讨论有正向影响关系。
The development of new media provides diversified and convenient platforms and channels for people to express their opinions. More and more users express their opinions through the Internet, and their participation in online discussions is the result of the interaction of multiple factors. Based on the theory of planned behavior, this article introduces psychological distance and information source factors to construct the structural equation model of influencing factors of online discussion behaviors of Internet users, so as to verify the influence relationship between psychological distance, subjective norms, behavioral attitude, perceived behavioral control, information source and opinions of Internet users. The research shows that subjective norms and information sources have a positive impact on the participation of Internet users in online discussion.
作者
李玉琪
刘鸣筝
Li Yuqi;Liu Mingzheng
出处
《传媒观察》
2019年第4期30-36,共7页
Media Observer
基金
吉林省科技厅软科学项目<新媒体视域下全面提升吉林省公众形象的策略研究>(项目编号:20180418074FG)的研究成果
关键词
网民参与
舆情
网络舆论
结构方程模型
Internet user participation
public opinion
online public opinion
structural equation model
