摘要
张园是清末民初中国最大的公共活动场所之一,也是中国现代文化产业史上第一个城市公共文化商业空间。它反映了当时中国现代文化产业"舶来-本土"过渡的显著特征,它采用明码实价的价格制度,通过资本市场运作,积极与各方合作,并重视有创意的文化产品与培育新兴文化业态,有着较为先进的运营机制。张叔和通过对张园的合理运营,使其成为当时上海的时尚中心,获得了可观的经济效益;而且张园积极呼应新兴市民阶层的精神需求,并以提供讲演空间的形式,通过文化产业介入公共事务。因此,张园在中国现代文化产业史中有着较为重要的地位。但因其现代企业管理制度的缺乏与张叔和的历史局限性,从而使得张园盛极而衰,最终湮灭于历史长河之中。
Chang-Suho Garden was the largest public active space in China during the Qi ng dynasty and early Republic of China. It is also the first metropolitan public cultural and commercial space in the history of modern Chinese cultural industries. It reflects the remarkable feature of the "ship-to-home” transition of the modem cultural industries of China in the early Qing dynasty and early Republic of China. It adopts the price system with plain and substantial prices, actively cooperates with all parties through capital market operation, places emphasis on creative cultural products and cultivates new cultural format, even with more advanced operating mechanism. Through the reasonable operation of the Garden, Chang-Suho made it become the fashion center of Shanghai at that time, and obtained considerable economic benefits. Moreover, Chang-Suho Garden actively echoed the spiritual needs of the emerging citizen classes, and through the intervention of cultural industries in the form of lecture space public affairs. Therefore, Chang-Suho Garden plays an important role in the history of Chinese modem cultural industries. However, due to lack of business management system and the historical limitations of Chang-Suho, the garden was extremely deteriorated and finally annihilated in history.
作者
韩晗
Han Han(Institute of Cultural Industries, Shenzhen University, Shezhen 518060, China)
出处
《复旦学报（社会科学版）》
CSSCI
北大核心
2019年第2期134-143,共10页
Fudan Journal（Social Sciences）
基金
深圳大学人文社会科学青年教师扶持项目"近代中国文艺市场创新机制研究"的阶段性成果
关键词
张园
中国现代文化产业
上海
张叔和
Chang-Suho Garden
nlodern cultural industries of China
Shanghai
Chang-Suho
