摘要
产生于信息网络技术和媒体变革下的新媒体,正在颠覆传统电视媒体传播信息的统治地位,人们对于气象信息的获取越来越多地来自于新媒体而不是传统媒体。通过分析新媒体环境下气象影视节目面临的困境和挑战,探索多媒体融合时期气象影视节目持续性发展的策略。
The new media,which originated from information network technology and media transformation,subverted the dominant position of traditional television media in disseminating information.More and more people obtained meteorological information from the new media rather than traditional media.Through the analysis of difficulties and challenges faced by meteorological television programs under the new media environment,this paper explored the strategies for sustainable development of meteorological television programs in the period of multi-media convergence.
作者
王云鹏
靳荣
WANG Yun-peng(Jiuquan Meteorological Bureau,Jiuquan,Gansu 735000)
出处
《农业灾害研究》
2019年第2期90-91,共2页
Journal of Agricultural Catastrophology
关键词
新媒体
气象影视节目
创新
New media
Meteorological television programs
Innovation
