摘要
消费是一个永恒的主题。消费在促进生产,推动国民经济发展,满足人民生活需要等方面有重要意义。但是,在众多商贸流通业的研究中,至今消费研究还没有引起高度重视。表现在课题论文少,研究深度不足等方面。本文从消费的因素、条件、层次、培育、消费链与生产链、销售链之间的关系出发,对居民消费生活行为进行了比较深入的研究。
Consumption is an eternal subject. Consumption is of great significance in promoting production, promoting the development of the national economy, and meeting the needs of the people. However, in the research of many trade and circulation industries, consumer research has not yet received great attention. It is characterized by fewer papers and insufficient research depth. Based on the relationship between consumption factors, conditions, levels, cultivation, consumption chain, production chain and sales chain, this paper conducts a more in-depth study on consumer behaviors.
作者
王波
Wang Bo(Jiangsu Vocational College of Economics and Trade,Nanjing,Jiangsu 211168,China;Jiangsu Provincial Business Economics Association,Jiangsu Business Theory,Nanjing 210009,China)
出处
《江苏商论》
2019年第4期3-9,共7页
Jiangsu Commercial Forum
基金
江苏省商业经济学会2019年支持项目
关键词
消费理论
消费因素
消费条件
消费培育
消费链
consumption theory
consumption factors
consumption conditions
consumption cultivation
consumption chain
