摘要
新闻算法推送助推资讯平台商业成功的同时,各种质疑伴随而来。用户需求的主观性与算法的客观性、媒体的公益性与算法的逐利性、社会的多元性与算法的封闭性这些矛盾让算法推送步入困境。突破困境应优化算法、明确资讯平台的媒体功能、提升用户算法素养。新闻算法推送代表着传播技术的发展方向,但对于技术的陷阱也要给予相应的警醒。
The news feed algorithm accelerates the business success of the information platform aniid various questionings and doubts. News feed algorithm faces a series of predicaments including the contradiction between the subjectivity of the users' needs and the objectivity of the algorithm, the contradiction between the public welfare and the profit-seeking of the algorithm, the contradiction between the diversity of society and the closeness of the algorithm. Overcoming these predicaments lies in taking the following steps: Firstly, the algorithm should be optimized;Secondly, the media function of the in formation platform should be clearly defined;Thirdly, user algorithm literacy should be upgraded. Besides, News feed algorithm means the progress of technology, but we must be wary of the potential technical p让fklls.
作者
张香萍
李军
ZHANG Xiang-ping;Li Jun(School of Languages and Media, Anhui University of Financial &Trade, Bengbu 233000, China)
出处
《编辑之友》
CSSCI
北大核心
2019年第4期86-90,共5页
Editorial Friend
基金
安徽财经大学重点科研项目"网络空间主流意识形态的传播策略研究"(ACKY1725ZDB)
关键词
算法推送
用户
信息茧房
feed algorithm
user
information cocoons
