摘要
整合制造业服务化与商业模式创新两个领域的前沿理论,基于资源基础观,采用我国两家装备制造企业的双案例研究,揭示制造企业服务化的商业模式创新机理。研究结论表明:第一,制造服务化的外在表现是企业价值主张、业务流程、盈利模式与外部关系的重构,而内在动力是企业关键资源与能力的重新整合。第二,为实现服务化,企业内资源可以打破重组,以商业模式各要素为属性进行资源整合;制造企业原有的关键资源与能力是企业赖以转型的必要基础。第三,制造服务化是一个长期的过程,对于不同服务化程度的企业,资源整合的重点及方式也应有所不同。
The competition among manufacturers,especially capital equipment manufacturers,is becoming more and more intensive while there is little room left for these firms to capture reasonable profit margin. It has become an inevitable industrial trend that manufacturing firms are encouraged to pursue the strategy of servitization through which value-added service-related activities such as contracting,system integration,equipment leasing,integrated solution providing and remanufacturing are carried out in order to create more values for both the clients and the firms. As a way of strategic transformation which has brought the focus of business onto the realization of clients’ value,servitization has introduced to us a brand-new business logic in which client-orientation is stressed and high-end service provision has been made as a new source of revenue with higher level of sustainability. Manufacturers need to re-construct their business models in order to realize business logic shift from being a traditional supplier-based manufacturer to being a client-focused manufacturer pursuing servitization. In essence,each element within the business model needs to be re-examined before the servitization strategy is carried out;these elements include value proposition,business procedures,external relations and profit models.The strategy of servitization means a manufacturer’s transformation from being a simple product supplier or supplier of products and affiliated services to being a supplier of complete"product-service packages"through which process two types of services are provided,namely,services supporting the product( SSP) and services supporting the client( SSC). Since these two types of services involve different kinds of resources and capabilities and different levels of resource integration,the success of servitization transformation is dependent,to a large extent,on the smooth re-allocation and re-integration of the firms’ key resources and capabilities. However,existing literature shows a research gap that nee
作者
李靖华
林莉
李倩岚
Li Jinghua;Lin Li;Li Qianlan(School of Business Administration, Zhejiang Gongshang University , Hangzhoii 310018 , Zhejiang, China)
出处
《科研管理》
CSSCI
CSCD
北大核心
2019年第3期74-83,共10页
Science Research Management
基金
浙江省哲学社会科学规划课题(17NDJC215YB
2017.01-2018.12
15JDZS01YB
2015.09-2018.12)
浙江省自然科学基金一般项目(Y17G020011
2017.01-2019.12)
教育部人文社会科学重点研究基地浙江工商大学现代商贸研究中心重点课题(15SMGK06D
2015.09-2018.09)
关键词
制造业服务化
商业模式创新
资源整合
案例研究
servitization of the manufacturing industry
business model innovation
resource integration
case study
