摘要
南京云锦已有1600多年历史,被称作中国古代织锦工艺史上最后一座里程碑,它是南京地区最重要的国家级非遗代表性项目之一,因此保护、塑造、传承和发展具有重要的历史意义。在经济快速发展的当今社会,南京云锦正面临着品牌国际知名度不高、产品创新困难、销售渠道单一、集团化程度低等一系列问题。本文从政策把握、品牌塑造、创新发展、跨界合作四个方面进行南京云锦发展策略研究,为南京云锦的发展探寻一条有效路径。
Nanjing brocade has a history of more than 1600 years and is called the last milestone in the history of brocade technology in ancient China.It is one of the most important national non-legacy representative projects in Nanjing area,so it is of great historical significance to protect,mold,inherit and develop it.In today’s society with rapid economic development,Nanjing brocade is facing a series of problems,such as low international brand awareness,difficult product innovation,single sales channel,low degree of collectivization and so on.This article from the policy grasp,brand shaping,innovation and development,cross-border cooperation four aspects of Nanjing brocade development strategy research,hoping to do a little bit for the development of Nanjing brocade.
作者
管雪松
马盼盼
王鑫
GUAN Xue-song;MA Pan-pan;WANG Xin(College of Art Design Nanjing Forestry University,Nanjing Jiangsu 210037;Huzhou technology Career Academy,Zhejiang Huzhou 313000)
出处
《艺术百家》
CSSCI
北大核心
2018年第6期236-239,共4页
Hundred Schools In Arts
基金
2015年度江苏省社会科学基金项目"品牌驱动下南京云锦运用发展研究"(项目编号:15SD001)阶段性成果之一
