摘要
改革开放以来,我国体育产业从无到有一路发展,在成为受国家重视的重要产业的今天,相比国际体育产业发达国家,我们仍然处于明显的劣势,即便是国内的中、高端体育消费市场也几乎被国外大品牌企业占据大半,更不用说我们的企业走出国门了。然而我们的体育产业依然有着潜在的核心竞争力,为了将这种竞争力变成现实的力量,我们必须积极营造成熟、规范的体育消费市场;积极发挥竞技体育发展水平的优势;积极与国际知名企业合作,实现互利共赢。
Since the reform and opening up,China’s sports industry has developed from scratch. Today,it has become an important industry that the country attaches great importance to. Compared with developed countries in the international sports industry,we are still at a distinct disadvantage. The domestic middle and high-end sports consumption market is almost occupied by large foreign brand enterprises,let alone our enterprises going abroad. However,our sports industry still has potential core competitiveness. In order to turn this competitiveness into a real strength,we must actively create a mature and standardized sports consumption market;actively play the advantages of competitive sports development level;actively cooperate with internationally renowned enterprises to achieve mutual benefit and win-win situation.
作者
云峰
YUN Feng(Guangdong Light industry occupation technical college, Guangzhou 510300 ,China)
出处
《广州体育学院学报》
北大核心
2019年第2期61-63,共3页
Journal of Guangzhou Sport University
关键词
体育产业
核心竞争力
市场
体育文化
品牌企业
sports industry
core competitiveness
market
sports culture
brand enterprises
