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马拉松赛事仪式感探究 被引量:8

Research on Sense of Ritual Establishment in Marathon Competitions
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摘要 运用文献资料法等对马拉松赛事仪式感的功能、存在的问题及提升策略进行探究。马拉松赛事仪式感具有内化参赛者的理性精神和品质;增强参赛群体凝聚力与个人身份认同;建设赛事文化和展示地方特色;强化健康的生活方式和健身理念等功能特点。存在的主要问题:仪式冗长繁琐,忽视参赛者的认同感;重"形式"轻"内容",不注重参赛者的体验感;赛事仪式同质化,忽视参赛者的新鲜感。提升策略:营造文化氛围,保持仪式感;尊重参赛个体,提升存在感;增添特色仪式,丰富充实感;规范赛事组织,保鲜想象力。 Using literature reviews and some other research methods to explore the function, existing problems and promotion strategies on establishment of sense of ritual in marathon competitions. The sense of ritual in marathon has functions in internalizing people from rational spirit and quality;Enhancing cohesiveness and personal identity on participating groups;Building event culture and local characteristics;Strengthening healthy lifestyle and fitness concept. The main problems are existed as follows: The ritual was stubborn, ignoring participants' sense of identity;The ritual pays much attention to the "form" while ignores the "content" and the participants' sense of experience;Furthermore, the event rituals tend to be homogenized and ignoring the fresh feelings of the participants. Strategies on raising up people's satisfaction: Creating cultural atmosphere and maintaining a sense of ritual;Respecting the individual participation and enhances the sense of presence;Adding special rituals and enriching the sense of fulfillment;Standardizing the organization of the event and preserving the imagination.
作者 陈春平 敬艳 张英波 CHEN Chun-ping;JING Yan;ZHANG Ying-bo(Competitive Sports College,Beijing Sport University,Beijing 100084,China;Physical Education College,Wuhan Sport University,Wuhan 430079,China)
出处 《体育文化导刊》 CSSCI 北大核心 2019年第3期35-39,共5页 Sports Culture Guide
关键词 体育管理 体育赛事 马拉松 仪式感 sports management sports events marathon sense of ritual
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