摘要
稳定的国际客源市场对旅游目的地的入境旅游健康发展具有重要的作用。基于市场份额分析法,从市场偏差指数与市场发展指数两个角度,将广西国际旅游市场与中国国际旅游市场进行对比分析。根据分析结果将广西国际旅游客源国分为4个类型:兴旺市场、崛起市场、成熟市场和停滞市场。最后,提出广西国际旅游市场营销目标定位。
Stable international tourist market plays an important role in the healthy development of inbound tourism.Based on the market share analysis,the paper compares the international tourism market of Guangxi with that of China from the perspectives of market bias index and market developing index.According to the analysis,the international tourist source countries of Guangxi province are divided into four types:thriving market,rising market,mature market and stagnant market.Finally,the paper puts forward the orientation of Guangxi international tourism marketing objectives.
作者
韩小英
王金叶
李宁
HAN Xiao-ying;WAN Jin-ye;LI Ning(College of Tourism,& Ltmdscape Architecture,Guilin University of Technology,Guilin,Guangxi 541000;Bowen College of Management,Guilin University of Technology,Guilin,Guangxi 541000)
出处
《怀化学院学报》
2019年第1期52-55,共4页
Journal of Huaihua University
基金
国家科技支撑计划"漓江流域生态旅游资源可持续利用技术模式及示范"(2012BAC16B04)
