摘要
基于武陵山片区电子商务发展的实际情况,以湖南省怀化市麻阳苗族自治县农村农产品电子商务的发展现状为个案,就麻阳农村电商发展历程及取得的成效,面临的瓶颈如农村电商人才匮乏,市场体系不完善,缺乏相关政策扶持等问题进行分析及思考,提出5点建议即注重品牌的打造和保护,政府加大农村电商政策扶持力度;完善市场管理体系和监管机制,改善农村电商发展环境;建设高质量的农村电商平台,大力培养电商人才等,助推麻阳农村电子商务的发展。
Based on the actual situation of the development of electronic commerce in Wuling mountain area, the development of rural agricultural products in Mayang Miao Autonomous County, Huaihua, Hunan Province, as a case, the development process, achievements and bottlenecks of the rural e-commerce in Mayang, such as the shortage of rural electric business talents, the imperfect market system and the lack of relevant related issues, the policy support and other issues were analyzed and considered, and 5 suggestions were put forward, that is to pay attention to the brand building and protection, the government will increase the support of the rural e-commerce policy, improve the market management system and supervision mechanism, improve the rural e-commerce development environment, build a high quality rural e-commerce platform, and train the electric business talents.
作者
郑代良
彭碧望
李安雄
陈璇
ZHENG Dai-liang;PENG Bi-wang;LI An-xiong(College of Law and Public Administration,Huaihua University,Huaihua,Hunan 418008)
出处
《安徽农业科学》
CAS
2019年第6期270-274,共5页
Journal of Anhui Agricultural Sciences
基金
2018年度湖南省大学生研究性学习和创新性实验计划项目(921)
关键词
武陵山片区
农村电商
麻阳
Wuling mountain area
Rural e-commerce
Mayang
