4Kim A J, Ko E. Do social media marketing activi- ties enhance customer equity? an empirical study of luxury fashion brand [ J ]. Journal of Business Research, 2012 ( 10 ) : 1480 - 1486. 被引量:1
5Aaker D A. Managing brand equity:capitalizing on the value of a brand name. [ M ]. New York :Free Press,1991. 被引量:1
6Kapferer J N. Strategic brand management: New approaches to creating and evaluating brand equity[ M ]. New York : Free Press, 1992. 被引量:1
7Chevalier M, Mazzalovo G. Luxury brand manage- ment: aworld of privilege [ M ]. New York: John Wiley & Sons, 2012. 被引量:1
8Kim A J, Ko E. Impacts of luxury fashion brand's social media marketing on customer relationship and purchase intention [ J ]. Journal of Global Fashion Marketing, 2010 (3) :164 - 171. 被引量:1
9Chevalier M, Lu P X. Luxury China: market op- portunities and potential [ M ]. New York: John Wiley & Sons, 2009. 被引量:1
10Keller K L. Conceptualizing, measuring, and managing customer-based brand equity [ J ]. The Journal of Marketing, 1993(1):1-22. 被引量:1