摘要
传播学理论是广告学专业的理论基础课程,也是重要的核心课程,学好传播学,能够为学生更好地理解和掌握广告学相关专业课程内容奠定理论基础。但是,由于传播学理论的课程内容理论性过强,教师在教学过程中往往难以取得好的教学效果。为了提高该课程的教学效果,本文就传播学理论教学过程中存在的问题进行了探讨,并就广告学专业的传播学理论教学提出了五点建议。
Communication theory is not only the theoretical basis course of advertising specialty,but also an important core course.Learning communication theory well can lay a theoretical foundation for students to better understand and master the content of advertising related professional courses.However,due to the strong theoretical content of communication theory,it is often difficult for teachers to achieve good teaching results in the teaching process.In order to improve the teaching effect of this course,this paper probes into the problems existing in the teaching process of communication theory,and puts forward five suggestions on the teaching of communication theory in advertising specialty.
作者
吴海燕
WU Hai-yan(Huainan normal university,Huainan,Anhui,232001,China)
出处
《教育信息化论坛》
2018年第10期30-31,共2页
Educational Informatization Forum
基金
淮南师范学院2017年教研项目《新媒体广告趋势下的地方应用型本科院校广告学教育革新》(2017hsjyxm64)
淮南师范学院2015年质量工程项目优秀课程《传播学概论》(项目编号:2015hsyxkc05)
关键词
广告学专业
传播学理论
问题
教学方法建议
advertising specialty
communication theory
problem
suggestions on the teaching
