摘要
当前,我国影视娱乐行业繁荣发展,商品化权相关问题引发关注。现阶段,我国司法实践对商品化权的概念内涵认识不足,权利人的合法利益遭受侵犯却难以寻求救济。商品化权是基于消费者对于真实人物、虚拟角色、标志、符号等形象或事物的吸引力,从而将上述形象或事物进行二次开发、商业化利用的无形财产权。根据属性来源的差异,应将商品化权划分为真实人物商品化权、虚拟角色商品化权以及视听作品形象商品化权,各种类型商品化权其特性及保护规则各有不同。
Recently,China’s film and television entertainment industry has been flourishing and developing,and the related issues of the merchandising right have aroused concern. However,presently,the judicial practice in our country has shown insufficient understanding of the concept and connotation of the merchandising right,which leads to the fact that it is difficult for the right holders to seek relief and protection when their legitimate right is infringed. The merchandising right is an intangible property right which exists during the secondary development and commercialization of real persons,fictional characters, symbols and other images or things, based on their attraction to the consumers. According to the difference of attributes, the merchandising right could be divided into right of publicity, right in characters and image merchandising, and their characteristics and protection rules should be recognized separately, so as to better promote the development of cultural and creative industries in China.
作者
李梦佳
LI Mengjia(College of Comparative Law,China University of Political Science and Law,Beijing 100088,China)
出处
《山东科技大学学报（社会科学版）》
2019年第1期35-44,共10页
Journal of Shandong University of Science and Technology(Social Sciences)
