摘要
自媒体时代微博的迅速发展不仅仅影响到传统媒体,更是撼动了网络大众媒体的社交地位。微博体育新闻的交互性与时效性使得它能够快速吸引用户的眼球,体育赛事的话题讨论和热点事件置顶成为微博体育的重要组成部分。体育新闻在微博平台上的发展进一步扩大了体育新闻的受众范围,赛场内外的娱乐信息也变得越来越多元化,甚至超过体育赛场所能带来信息的影响。本文在展现NFL通过微博成功地在中国进行推广的同时,又将自媒体时代微博体育新闻的负面影响现实摆在面前,并对政府、网民以及运动员三个影响因素提出具体改进措施。
The rapid development of Weibo in the age of self-Media not only affects traditional media, but also shakes the social status of the network mass media. The interaction and timeliness of Weibo sports news make it able to quickly attract users'attention. Topic discussion and hot events of sports events become an important part of micro-blog sports. The development of sports news on the Weibo platform has further expanded the scope of the audience of sports news, and the entertainment information inside and outside the stadium has become more and more diversif ied, even more than the impact of sports venues can bring information. While showing that NFL has been successfully promoted in China through Weibo, this paper puts the negative impact of sports news on Weibo in the age of self-Media in front of reality, and puts forward concrete measures to improve the three inf luencing factors of government, netizens and athletes.
出处
《当代体育科技》
2018年第36期235-237,共3页
Contemporary Sports Technology
关键词
微博
体育
NFL
体育传播
Weibo
Sports
NFL
Sports Communication
